Social Media for the Elective Industry Course
Did you know that Social Media can be your lowest cost per lead?
Developing a successful social media strategy is a non-negotiable for your aesthetic practice. Throughout this course, we will embark on a journey to explore the vast opportunities social media offers. We'll delve into the fundamentals of social media and how to optimize your strategy to adapt to the ever-changing medical aesthetic industry. From creating compelling content to engaging with your target audience, we'll uncover strategies and techniques to help you build an authentic and influential online presence.
But this course isn't just about gaining followers or posting random updates. We'll dig deeper into the core concepts of social media marketing and explore how you can leverage these platforms to set yourself apart from your competition, convert followers into patients, and create a loyal following. We'll discuss key metrics, analytics, and measurement tools to assess the effectiveness of your efforts and make data-driven decisions.
Here’s what you get in this course:
- Proven Social Media Strategies:
- Configuring Your Social Media Profiles
- Optimizing Your Social Media Content Strategy
- Content Creation and Distribution
- Advanced Success Tips
- Measurement and Optimization
- Resources
Other Assets:
- Training Videos
- Webinars
- Checklists
- Workbook
Your Instructor
Kelly Smith has been deep in the aesthetic industry as a medical spa CFO, entrepreneur, speaker and business consultant for the past 20 years. The PGC team, under Kelly’s leadership, has helped more than 3,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers since 2011. Having sold more than $18 million in services for clients last year, this online training will equip your staff with the tools that they need to convert more sales.
Course Curriculum
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StartIntroduction to Owning and Creating Your Social Media Accounts (2:01)
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StartUnderstanding Roles and Permissions
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StartConnecting Your Instagram & Facebook Accounts
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StartNavigating Business Suite (9:35)
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StartDeciding on Brand Standards
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StartSelecting Your Profile & Cover Photos
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StartOptimizing Your Profiles (6:13)