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Social Media for the Elective Industry Course
Module 1: Introduction
Overview Of Program (0:56)
How To Navigate This Course (2:50)
Social Media Workbook
Module 2: Proven Social Media Strategies
Social Media Strategy
The Platforms We Recommend (4:06)
The Content We Recommend (2:15)
Organic Content Guide
Module 3: Configuring Your Social Media Profiles
Introduction to Owning and Creating Your Social Media Accounts (2:01)
Understanding Roles and Permissions
Connecting Your Instagram & Facebook Accounts
Navigating Business Suite (9:35)
Deciding on Brand Standards
Selecting Your Profile & Cover Photos
Optimizing Your Profiles (6:13)
Module 4: Optimizing Your Social Media Content Strategy
Social Media Within the Elective Medical Industry (2:51)
Creating Your Strategy & Campaign (3:46)
The Importance of Cross Promotions (6:31)
Content Calendar
Setting Up a Scheduling Tool
Module 5: Content Creation and Distribution
Filming Mindset & Planning (2:21)
Pro Tips to Filming Your Content (1:24)
Before and After Training (1:09)
Scheduling Your Content (11:46)
Module 6: Advanced Success Tips
Community & Reputation Management (1:31)
Establishing an Authentic Connection (3:05)
Instagram Accounts to Follow
Converting Contest Leads
Responding to Comments Guide
Working With Influencers
Increasing Your Practice's Visibility
Module 7: Measurement and Optimization
Knowing Your KPI's (2:23)
Reporting & Tracking Your KPIs (14:13)
Module 8: Resources
Book Your Strategy Session!
Establishing an Authentic Connection
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