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Course 3: Advanced Social Media Strategy
Welcome: Laying The Foundation
Welcome to Your Social Media Virtual Training Course! (0:43)
How to Navigate This Course Video (2:50)
Optimizing this Course Video (0:53)
Downloadable Social Media Workbook
Giveaways and Event Promotions
VIDEO: An Introduction to Giveaways and Event Marketing (3:48)
GUIDE: The Ultimate Contest Guide
Running a Giveaway Contest on Facebook
Types of Contests
Collecting & Converting Leads from Your Contest of the Month
VIDEO: Converting Social Media Contest Leads (0:55)
GUIDE: Converting Social Media Contest Leads
Best Practices for Marketing an Event
Key Takeaways
Email Marketing and Patient Database Mining
VIDEO: An Introduction to Email Marketing (3:02)
Email Marketing 101 & Key Terminology
Creating a MailChimp Account (ACTION ITEM)
VIDEO: Creating a Campaign in MailChimp (5:45)
Email Hits and Misses
Key Takeaways
Blogging, Vlogging and Video
VIDEO: An Introduction to Blogging, Vlogging, and the Importance of Video (3:04)
Blogging and Vlogging 101
The Importance of Video
Winning Blog Examples
VIDEO: Winning Vlog Example #1 (0:59)
VIDEO: Winning Vlog Example #2 (0:29)
Key Takeaways
Social Media Advertising
VIDEO: An Introduction to Social Media Advertising (2:27)
Intro to Social Advertising
All About Boosting
Creating an Advertisement - Key Areas to Focus On
Ad Submission & Review Process
Practice Exercise - Social Media Promotion (ACTION ITEM)
Key Takeaways
Working With Influencers
VIDEO: Working With Influencers Intro (0:43)
GUIDE: Working With Influencers
Basic SM Influencer Contract Terms
Book Your Bonus Coaching Session! (0:53)
Take Your Practice to the Next Level with PGC's Growth Programs!
Congratulations! (0:47)
Take Your Practice to the Next Level with PGC!
VIDEO: Working With Influencers Intro
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