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Course 2: Creating Your Social Media Strategy
Welcome: Laying The Foundation
Welcome to Your Social Media Virtual Training Course! (0:41)
How to Navigate This Course Video (2:50)
Optimizing this Course Video (0:53)
Downloadable Social Media Workbook
Developing Your Social Media Strategy
VIDEO: An Introduction to Developing Your Social Media Strategy (3:01)
VIDEO: Office Content Guide Intro (1:18)
GUIDE: Office Content
Developing a Content Strategy (ACTION ITEM)
Key Terms Related To Content Strategy
Types of Posts: Strategy for Best Organic Reach
Creating An Editorial Content Calendar
Key Takeaways
Making Data-Driven Decisions
VIDEO: An Introduction to Making Data-Driven Decisions (3:23)
VIDEO: Increase Social Media Visibility (0:36)
GUIDE: Increase Social Media Visibility
Discovering Facebook Insights
Finding Your Best Days & Times to Post on Facebook
Scheduling Your Posts on Facebook
Key Takeaways
Diving into Instagram
VIDEO: Diving into Instagram (3:21)
Why Instagram? A Brief Overview
Discovering Instagram Insights
Instagram Content Types
Instagram Stories & Other Important Features
VIDEO: Facebook & Instagram Stories Intro (0:37)
GUIDE: Facebook & Instagram Stories
Key Takeaways
Creating Your Social Media Graphics
VIDEO: An Introduction to Creating Your Social Media Graphics (2:52)
Creating Your Social Media Graphics
Designing Graphics for Facebook Ads
VIDEO: Utilizing Canva for Teams & Canva How To (15:53)
VIDEO: How to Create a Graphic in Adobe Spark Post (9:32)
Key Takeaways
Brand Management
VIDEO: An Introduction to Brand Management (2:43)
VIDEO: Intro Social Media Responding Guide (0:33)
GUIDE: Social Media Responding
Responding on Facebook & Instagram
Dealing with Negativity
Facebook Messaging & Response
Key Takeaways
Book Your Bonus Coaching Session! (0:53)
Take Your Practice to the Next Level with PGC's Growth Programs!
Congratulations! (0:47)
Take Your Practice to the Next Level with PGC!
Optimizing this Course Video
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