Course 2: Creating Your Social Media Strategy
Social Media for the Elective Medical Industry
Watch Promo
Imagine having the opportunity to reach and connect with thousands of people in your area that should be using your practice’s services. This course teaches you how to dive into Social Media and use it in a way that actually gets your practice more brand awareness.
Here’s what you get in this course:
- Module 1 - Developing Your Social Media Strategy
- Module 2 - Making Data Driven Decisions
- Module 3 - Diving into Instagram
- Module 4 - Creating Your Social Media Graphics
- Module 5 - Brand Management
- Bonus Coaching Session - Social Media Assessment, Content and Editorial Calendar, and Graphics
Other Assets:
- Training Videos, Webinars, Checklists and Workbook
Your Instructor
Kelly Smith has been deep in the aesthetic industry as a medical spa CFO, entrepreneur, speaker and business consultant for the past 20 years. The PGC team, under Kelly’s leadership, has helped more than 3,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers since 2011. Having sold more than $18 million in services for clients last year, this online training will equip your staff with the tools that they need to convert more sales.
Course Curriculum
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StartVIDEO: An Introduction to Developing Your Social Media Strategy (3:01)
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StartVIDEO: Office Content Guide Intro (1:18)
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StartGUIDE: Office Content
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StartDeveloping a Content Strategy (ACTION ITEM)
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StartKey Terms Related To Content Strategy
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PreviewTypes of Posts: Strategy for Best Organic Reach
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PreviewCreating An Editorial Content Calendar
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StartKey Takeaways
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StartVIDEO: An Introduction to Making Data-Driven Decisions (3:23)
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StartVIDEO: Increase Social Media Visibility (0:36)
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StartGUIDE: Increase Social Media Visibility
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StartDiscovering Facebook Insights
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StartFinding Your Best Days & Times to Post on Facebook
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StartScheduling Your Posts on Facebook
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StartKey Takeaways