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Social Media for the Elective Medical Industry
Welcome: Laying The Foundation
Welcome to Your Social Media Virtual Training Course! (0:42)
How to Navigate This Course Video (2:50)
Optimizing this Course Video (0:57)
Downloadable Social Media Workbook
WEEK 1: An Introduction to Social Media
WEBINAR: Social Media for the Elective Medical Industry (16:38)
Overview: Major Social Media Platforms
VIDEO: Profile Types, Roles, and Permissions (2:56)
Profile Types
Understanding Access and Permissions
Where to Find Page Role Settings
WEEK 2: Owning and Creating Your Social Media Accounts
VIDEO: An Introduction to Owning and Creating Your Social Media Accounts (0:32)
Creating your Business Facebook Page
Editing Your Facebook Business Settings
Verifying Your Facebook Business Page
Facebook Pages Manager on Mobile
Creating Your Instagram Account
Social Media Benchmarking (ACTION ITEM)
VIDEO: Website Best Practices (ACTION ITEM) (0:38)
Key Takeaways from Week 2
WEEK 3: Developing Your Social Media Strategy
VIDEO: An Introduction to Developing Your Social Media Strategy (8:28)
Selecting Your Profile & Cover Photos
VIDEO: Office Content Guide Intro (1:18)
GUIDE: Office Content
Developing a Content Strategy (ACTION ITEM)
Key Terms Related To Content Strategy
Types of Posts: Strategy for Best Organic Reach
Creating An Editorial Content Calendar
Key Takeaways from Week 3
WEEK 4: Making Data-Driven Decisions
VIDEO: An Introduction to Making Data-Driven Decisions (2:43)
VIDEO: Increase Social Media Visibility (0:36)
GUIDE: Increase Social Media Visibility
Gaining a Following on a Brand New Page (4:41)
Discovering Facebook Insights
Finding Your Best Days & Times to Post on Facebook
Scheduling Your Posts on Facebook
Setting Up a Scheduling Tool
Key Takeaways from Week 4
WEEK 5: Instagram
VIDEO: Diving into Instagram (3:58)
Why Instagram? A Brief Overview
Discovering Instagram Insights
Instagram Content Types
Instagram Stories & Other Important Features
VIDEO: Linktr.ee (2:24)
Why is Linktr.ee Important?
Linktr.ee Instructions- How To Set Up Your Account
Linktr.ee Tips
VIDEO: Facebook & Instagram Stories Intro (0:37)
GUIDE: Facebook & Instagram Stories
Key Takeaways from Week 5
WEEK 6: Giveaways and Event Promotions
VIDEO: An Introduction to Giveaways and Event Marketing (1:45)
GUIDE: The Ultimate Contest Guide
Running a Giveaway Contest on Facebook
Types of Contests
Collecting & Converting Leads from Your Contest of the Month
VIDEO: Converting Social Media Contest Leads (0:55)
GUIDE: Converting Social Media Contest Leads
Best Practices for Marketing an Event
Key Takeaways from Week 6
WEEK 7: Email Marketing and Patient Database Mining
VIDEO: An Introduction to Email Marketing (2:32)
Email Marketing 101 & Key Terminology
Creating a MailChimp Account (ACTION ITEM)
VIDEO: Creating a Campaign in MailChimp (5:45)
Email Hits and Misses
Key Takeaways from Week 7
WEEK 8: Blogging, Vlogging and Video
VIDEO: An Introduction to Blogging, Vlogging, and the Importance of Video (2:36)
Blogging and Vlogging 101
The Importance of Video
Winning Blog Examples
VIDEO: Winning Vlog Example #1 (0:59)
VIDEO: Winning Vlog Example #2 (0:29)
Key Takeaways from Week 8
WEEK 9: Creating Your Social Media Graphics
VIDEO: An Introduction to Creating Your Social Media Graphics (2:56)
Creating Your Social Media Graphics
Designing Graphics for Facebook Ads
VIDEO: Utilizing Canva for Teams & Canva How To (15:53)
VIDEO: How to Create a Graphic in Adobe Spark Post (9:32)
Key Takeaways from Week 9
WEEK 10: Brand Management
VIDEO: An Introduction to Brand Management (1:35)
Deciding on Brand Standards
VIDEO: Intro Social Media Responding Guide (0:33)
GUIDE: Social Media Responding
Responding on Facebook & Instagram
Dealing with Negativity
Facebook Messaging & Response
Key Takeaways from Week 10
WEEK 11: Social Media Advertising
VIDEO: An Introduction to Social Media Advertising (2:41)
Intro to Social Advertising
All About Boosting
Creating an Advertisement - Key Areas to Focus On
Ad Submission & Review Process
Practice Exercise - Social Media Promotion (ACTION ITEM)
VIDEO: Setting Up Features on Facebook (1:01)
Facebook Features
Appointments - Classic Page
Appointments - New Page
Services - Classic Page
Services - New Page
Key Takeaways from Week 11
WEEK 12: Putting It All Together
VIDEO: An Introduction to Putting it All Together (3:26)
VIDEO: Working with Influencers Intro (0:43)
GUIDE: Working with Influencers
BONUS WEBINAR: ROI Your Social Media (23:31)
Key Takeaways from your Social Media Course (DOWNLOADABLE)
Book Your Bonus Coaching Session! (0:49)
Take Your Practice to the Next Level with PGC's Growth Programs!
Congratulations!
Take Your Practice to the Next Level with PGC!
Practice Exercise - Social Media Promotion (ACTION ITEM)
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