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Social Media for the Elective Medical Industry
MONTH 1: Laying The Foundation
How to Navigate This Course (WEBINAR) (3:02)
WEEK 1: An Introduction to Social Media for the Elective Medical Industry
An Introduction to Social Media for the Elective Medical Industry
DOWNLOADABLE: Social Media Course Outline
DOWNLOADABLE: Social Media Course Workbook
WEBINAR: Social Media for the Elective Medical Industry (16:38)
Determine Your Baseline with our Diagnostic Tools (ACTION ITEM)
DOWNLOADABLE: Access Your Social Media Diagnostic Form
DOWNLOADABLE: Access Your Website Diagnostic Form
DOWNLOADABLE: Social Media To Do List
Technology Survey (ACTION ITEM)
WEEK 2: Owning and Creating Your Social Media Accounts
An Introduction to Owning and Creating Your Social Media Accounts (VIDEO) (2:21)
Creating your Business Facebook Page
Editing Your Facebook Business Settings
Verifying Your Facebook Business Page
Facebook Pages Manager on Mobile
Creating Your Instagram Account
Social Media Benchmarking (ACTION ITEM)
Website Best Practices and Diagnostic Tool (VIDEO & ACTION ITEM) (0:38)
Key Takeaways from Week 2
WEEK 3: Developing Your Social Media Strategy
An Introduction to Developing Your Social Media Strategy (VIDEO) (3:01)
Developing a Content Strategy (ACTION ITEM)
Key Terms Related To Content Strategy
Types of Posts: Strategy for Best Organic Reach
Creating An Editorial Content Calendar
Key Takeaways from Week 3
WEEK 4: Making Data-Driven Decisions
An Introduction to Making Data-Driven Decisions (VIDEO) (3:23)
Discovering Facebook Insights
Finding Your Best Days & Times to Post on Facebook
Scheduling Your Posts on Facebook
Key Takeaways from Week 4
WEEK 5: Instagram
Diving into Instagram (VIDEO) (3:21)
Why Instagram? A Brief Overview
Instagram Content Types
Instagram Stories & Other Important Features
Key Takeaways from Week 5
WEEK 6: Giveaways and Event Promotions
An Introduction to Giveaways and Event Marketing (VIDEO) (3:48)
Running a Giveaway Contest on Facebook
Types of Contests
Best Practices for Marketing an Event
Key Takeaways from Week 6
WEEK 7: Email Marketing and Patient Database Mining
An Introduction to Email Marketing (VIDEO) (3:02)
Email Marketing 101 & Key Terminology
Creating a MailChimp Account (ACTION ITEM)
Creating a Campaign in MailChimp (VIDEO) (5:45)
Email Hits and Misses
Key Takeaways from Week 7
WEEK 8: Blogging, Vlogging and Video
An Introduction to Blogging, Vlogging, and the Importance of Video (VIDEO) (3:04)
Blogging and Vlogging 101
The Importance of Video
Winning Blog Examples
Winning Vlog Example #1 (VIDEO) (0:59)
Winning Vlog Example #2 (VIDEO) (0:29)
Key Takeaways from Week 8
WEEK 9: Creating Your Social Media Graphics
An Introduction to Creating Your Social Media Graphics (VIDEO) (2:52)
Creating Your Social Media Graphics
How to Create a Graphic in Adobe Spark Post (VIDEO) (9:32)
Key Takeaways from Week 9
WEEK 10: Brand Management
An Introduction to Brand Management (VIDEO) (2:43)
Responding on Facebook & Instagram
Dealing with Negativity
Facebook Messaging & Response
Key Takeaways from Week 10
WEEK 11: Social Media Advertising
An Introduction to Social Media Advertising (VIDEO) (2:27)
Intro to Social Advertising
All About Boosting
Creating an Advertisement - Key Areas to Focus On
Add Submission & Review Process
Practice Exercise - Social Media Promotion (ACTION ITEM)
Key Takeaways from Week 11
WEEK 12: Putting It All Together
An Introduction to Putting it All Together (VIDEO) (3:26)
Key Takeaways from your Social Media Course (DOWNLOADABLE)
Take Your Practice to the Next Level with PGC's Growth Programs!
Take Your Practice to the Next Level: Enroll in One of Our Marketing Programs
PGC's Annual Marketing Plan Program (0:40)
PGC's Sales Events Program (1:21)
Practice Exercise - Social Media Promotion (ACTION ITEM)
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